Our Approach

Wavecrest’s mission is to enable B2B tech entrepreneurs to reach new heights.  As entrepreneurs ourselves and having worked with 25+ growth companies in their journeys, we bring an experienced and practical approach to helping companies navigate the waters ahead and get to scale.  The following are the key elements of our partnerships:

Expertise in Scaling Go-To-Market Strategy

You have great products and happy customers and have built your way to $5-20M in revenues. You are motivated to scale your business to multiples of your current size. The journey to $50M+ in revenues involves growing pains and risks, particularly in sales and marketing. Wavecrest acts as your experienced strategic partner for investing in the team, processes and systems to help you grow sales, all while reducing your risks to success. Our experience working with 25+ similar B2B software and technology companies and our network of relationships help you navigate the waters while you drive your business.

Practical Tools and Relationships to Build Your Business

You don’t need a boss. You want a collaborative partner who can help you optimize and refine your business and open doors based on real-world knowledge and prior experience. Unlike other firms, our investment and growth teams bring significant, practical operating experience to the table from direct experience working in high-growth B2B technology companies. We have designed the Wavecrest Operating Platform to surround entrepreneurs and CEOs with value-added support and services, including: (1) a proven-set of Wavecrest Growth Levers (best practices and benchmarks for young, high growth B2B software cos), (2) a stellar set of Wavecrest Operating Advisors (executives who have grown B2B technology businesses from $10M to $100M), (3) Executive Networks to provide continuous learning and development, and (4) strategic functional experts to help you overcome key growing pains and challenges quickly and with ease. Wavecrest’s team also includes a 5-time B2B software CEO who supports your growth and helps you drive your operating plan.  Finally, we have active and strong relationships with the ecosystem of B2B software and technology buyers and advisors to help you optimize and maximize the company’s eventual exit. We bring this to work for you every day.

Flexible and Non-Dogmatic Investment Philosophy

One size doesn’t fit all. We don’t have one formula for growth or one approach to investment. We work with entrepreneurs to find the right investment areas and solutions for them and their business. We are aligned on the singular goal of helping you maximize value and success.

Culture-Centric Partnership

People and culture are paramount to us. We are team players who check our egos at the door. We work hard to help our entrepreneurs where we can and get out of the way where we cannot. We have a ton of fun in the process. The journey can be both successful and enjoyable.