Our Approach

Wavecrest’s mission is to enable B2B tech entrepreneurs to reach new heights.  As entrepreneurs ourselves and having worked with 25+ growth companies in their journeys, we bring an experienced and practical approach to helping companies navigate the waters ahead and get to scale.  The following are the key elements of our partnerships:

Expertise in Scaling Go-To-Market Strategy

You have great products and happy customers and have built your way to $5-20M in revenues. You are motivated to scale your business to multiples of your current size. The journey to $50M+ in revenues involves growing pains and risks, particularly in sales and marketing. Wavecrest acts as your experienced strategic partner for investing in the team, processes and systems to help you grow sales, all while reducing your risks to success. Our experience working with 25+ similar B2B software and technology companies and our network of relationships help you navigate the waters while you drive your business.

Practical Frameworks to Build Your Business

You don’t need a boss. You want a collaborative partner who can help you optimize and refine your business and open doors based on real-world knowledge and prior experience. We have designed the Wavecrest Operating Platform to surround entrepreneurs and CEOs with value-added support and services.

To help drive and optimize your organic growth, we crafted the Wavecrest Growth Levers (WGLs) — frameworks and benchmarks specifically focused on young, high growth B2B software and tech-enabled services cos. WGLs cover a range of topics, including (1) Sales & Marketing Efficiency, (2) Existing Customer Value Maximization, (3) Customer Success, (4) Metric Measurement and Incentives, and (5) Corporate Development.  We work together with you to understand which of these frameworks and strategies is best suited for your company and to help you design and implement the right programs to drive peak performance.

Helping You Unlock New Growth Strategies

In addition to helping to accelerate your existing growth strategy, Wavecrest also helps bring NEW growth strategies to the table to work for you – specifically geographic expansion (helping NA companies build international sales and helping European companies to really open their NA market opportunity) and also M&A (making targeted, accretive acquisitions to grow and doing them the right way).

Deep Network of Relationships to Grow Your Team and Your Enterprise Value

As pure B2B SAAS and Tech-Enabled Services investors focused on helping businesses grow from $5-25M in revenues to $50M+, Wavecrest has built a 20+ year network of relationships with top leaders and functional executives in the space – in Sales, Marketing, Customer Success, Product, Engineering, Operations, Finance, and Corporate Development.  We bring these relationships to bear for your business in 3 specific ways:

  1. Operating Talent: We help our companies to find and plug in the right talent to accelerate your business plan at all levels of the organization. Having a vetted network of talent increases speed and reduces risk of organ rejection.
  2. Wavecrest Operating Advisors: Wavecrest has also built a stellar set of executives who have grown B2B technology businesses through your future growth trajectory. We work with you collaboratively to find the operating advisors best suited to your needs. These Operating Advisors bring tremendous experience to the table in your vertical to help you build your strategy, navigate complex situations, and open high-level commercial doors.
  3. Buyers and Advisors: We have active and strong relationships with the ecosystem of B2B software and technology buyers and the bankers and advisors to help you optimize and maximize the company’s eventual exit.

Collaborative and Non-Dogmatic Investment Philosophy

One size doesn’t fit all. We don’t have one formula for growth or one approach to investment. We work with entrepreneurs to find the right investment areas and solutions for them and their business. We are aligned on the singular goal of helping you maximize value and success.

Culture-Centric Partnership

People and culture are paramount to us. We are team players who check our egos at the door. We work hard to help our entrepreneurs where we can and get out of the way where we cannot. We have a ton of fun in the process. The journey can be both successful and enjoyable.